Ecstatic.

That sums up how we feel about our work for Britvic’s Purdey’s being selected for Brand Packaging’s Design Gallery 2011. This annual publication celebrates the essential role packaging plays in creating one-on-one experiences with consumers to foster brand connection. The modern new look we gave to this classic tonic was cited for excellence in glass packaging. Congratulations to the other fantastic designs included in the design gallery.

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New year, new look for Brains bottles, courtesy of Blue Marlin Bath. Welsh brewer Brains is unveiling updated bottles for its ales range, created by integrated brand design agency Blue Marlin, which are rolling out across the UK this month. The new look bottles are stylish, simple and strong, encapsulating the symbolic Welsh dragon for Brains’ customers old and new. Blue Marlin also redesigned the brewer’s on-trade presence for its cask ales, which launched in July 2011.

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Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a global revamp of the well-loved brand, which will be backed by heavyweight marketing support in its main territories.

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Last Wednesday, Blue Marlin partnered with Balance Water to sponsor The Tournament, a performance art show organized in conjunction with Performa Festival 2011.

The Tournament, a rap ‘joust’ between emerging emcees, was created by artist Rashaad Newsome whose latest exhibition, Herald, is currently showing at the Marlborough Chelsea, New York. Competitors are vying for the esteemed prize of being included on Newsome’s Mix Tape.

The thirsts of rap aficionados and art lovers alike were quenched by Balance, a non-flavored water infused with flower essences for functional benefits. Blue Marlin designed the exquisite labels for this unique product.

As the performance ascended towards a ranking order reducing ten contestants to five, the environment fell into chaos punctuated by technical difficulties and protests from an increasingly vociferous audience. Despite the disruptions, a rapper named Cream from the Coney Island Cipha rap crew was crowned and knighted by Newsome.

This epic night was a great success and expressed Blue Marlin’s appreciation of art that pushes boundaries as well as its continued commitment its clients long after the final design has been delivered.

P Z Cussons’ longstanding design partner Blue Marlin has created standout packaging for Carex Protect Plus, an innovative hand wash product that protects against germs for up to two hours after use. The new range has just gone on sale in the UK.

The integrated design and branding agency crafted a look that differentiates Protect Plus from the rest of the market-leading Carex range. Blue Marlin overhauled the main Carex packaging structure and graphics last autumn, with a distinctive, contemporary
design that better highlights the brand’s core benefits.

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New York – Integrated brand design agency Blue Marlin is proud to have created powerful branding for a cause close to its heart – an initiative to help get ex-servicemen and women back into the civilian workforce, which launches today, Veterans Day. Hire A Veteran is the brainchild of Viacom’s Spike TV, a Top 10 network with men 18-49, which is determined to help real life heroes find work and to promote the businesses that hire them.

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Blue Marlin and GlaxoSmithKline are celebrating a memorable day, which saw the integrated brand design agency triumph at the Marketing Design Awards and the Grocer Marketing Advertising and PR Awards for its exceptional design for Sensodyne Repair & Protect, last week.

Presented on the same day, both awards champion excellence in FMCG marketing. Blue Marlin won top honours for the GlaxoSmithKline brand’s dramatic packaging, which features groundbreaking 3D effects.

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Many agencies claim to be integrated, but few can show the affect
their integrated offer has on their clients’ bottom line. Blue Marlin
is delighted to announce that two very different projects have been
recognised by the renowned Design Business Association Design
Effectiveness Awards, which is the only award scheme in the
world to evaluate design projects based on hard commercial data.

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Bright and way too early on a Saturday morning, the Blue Marlin NY team jumped on the train to Brooklyn and participated in New York Cares Day. The annual event brought together over 7,000 volunteers to improve the conditions of over 110 public schools by painting murals, organizing libraries, cleaning playgrounds and raising funds for school programs.

Our design talents were put to good use; this time, we gave a refreshing and revitalizing new look to a school in our community. Since the numbers matter, here are two to consider: 66,000 public school students and teachers will benefit from cleaner, brighter schools and in just one day, volunteers provided almost $1 million in service to New York City Schools.