Last Wednesday, Blue Marlin partnered with Balance Water to sponsor The Tournament, a performance art show organized in conjunction with Performa Festival 2011.

The Tournament, a rap ‘joust’ between emerging emcees, was created by artist Rashaad Newsome whose latest exhibition, Herald, is currently showing at the Marlborough Chelsea, New York. Competitors are vying for the esteemed prize of being included on Newsome’s Mix Tape.
The thirsts of rap aficionados and art lovers alike were quenched by Balance, a non-flavored water infused with flower essences for functional benefits. Blue Marlin designed the exquisite labels for this unique product.

As the performance ascended towards a ranking order reducing ten contestants to five, the environment fell into chaos punctuated by technical difficulties and protests from an increasingly vociferous audience. Despite the disruptions, a rapper named Cream from the Coney Island Cipha rap crew was crowned and knighted by Newsome.
This epic night was a great success and expressed Blue Marlin’s appreciation of art that pushes boundaries as well as its continued commitment its clients long after the final design has been delivered.