P Z Cussons’ longstanding design partner Blue Marlin has created standout packaging for Carex Protect Plus, an innovative hand wash product that protects against germs for up to two hours after use. The new range has just gone on sale in the UK.
The integrated design and branding agency crafted a look that differentiates Protect Plus from the rest of the market-leading Carex range. Blue Marlin overhauled the main Carex packaging structure and graphics last autumn, with a distinctive, contemporary
design that better highlights the brand’s core benefits.