Brands have to make a good first impression just like we do. Often we are immediately judged on aesthetic appearance – a clean shave or pungent cologne can do the trick. For brands it’s packaging that plays the same, incredibly important role.

We’ve found the brands using packaging, not just to make a good first impression, but an exceptional one. These packs are designed to intrigue, to pique our curiosity, tell us a story and stay in our minds.

This special edition pack for Bombay Sapphire gin keeps a secret as it sits on shelf. When picked up a mechanical switch is hit illuminating the pack in an 18 second display. The current running through the electroluminescent ink is powered by a small battery at the bottom of the pack.

Tea Smile’s angular form and frosty colour palate make a sip of their ice tea a perfectly refreshing tonic for a hot summer’s day. Watch in amazement as the pack transforms from snowflake to iceberg before your eyes.

Hidden in a labyrinth pattern, the Mysterium brand name remains secret until put under a UV light. In an attempt to find appeal in nightclub and bar settings, Mysterium’s design breaks away from the stereotypical graphics usually found in the wine category.

An elegant black canvas hides the story within. What might seem like randomness during the day only makes sense at night when various dots and lines reveal our constellations on this limited edition Olivier NJ album cover.

This design for Snoop Dogg’s/Snoop Lion’s kingsize slim rolling papers is smoking hot. The rappers lyrics are printed on the pages to make this the first smokeable songbook.