With the new season finally airing, the Mad Men frenzy has begun again, this time evoking nostalgia for the 60s. Making everything old new again, the series continues its ripple effect of influencing sectors, from fashion to lifestyle, to film making, and packaging design. One by one, brands have been inspired by the Don Draper era.
Taking items that Peggy and Joan might use on a daily basis in the world of Mad Men and splitting them down the middle against their 21st century counterparts, Shutterstock compares and contrasts the creative tools of trade for two wholly different worlds. However irrational and time consuming they now seem, the magic of old school methods is infectious and undeniable.
Banana Republic has teamed up again with Mad Men’s costume designer for a modern take on the razor-sharp tailoring, polished lines and and colour optics of the 60’s. The Mad Men collection reflects a mix of modernism, cubism and Mondrian design.
Inspired by flower power, shimmery pastels and kaleidoscope pop art combinations, Estee Lauder has brought to life its 60’s collections under a new limited edition design. The three individual, fabulously chic pieces would freshen up any make-up collection.
Don drinks whisky like water, and alcohol is a prominent theme in the popular series. Shifting from Draper’s favourite fuel to beer, the Mad Men drinking culture gets a modern touch in this student project. The design intends to reinterpret whisky and its typical design cues by bringing their essence across to the beer category. The black on black look is slick as they come and the bold features are symbolic of masculine elegance (perhaps something today’s men could learn from Don and co).
As the shows frame looks set to continue to the 70s we hope we won’t be seeing Don Draper trading his suit for a floral print butterfly collar. But as long as Mad Men continues to achieve huge viewing figures and keep style at its epicentre, brands and designers will be taking note.